DIVISIONWe can help you launch & win
One domain, one inbox, one pipeline — set up once, then the system runs weekly on its own. Build it component by component. We've made each step simple enough to finish in an afternoon.
How the whole thing fits together.
Picture a machine with four parts. Cold Email taps strangers on the shoulder. Your Website gives them a free tool so good they put up their hand. That hand-raise becomes a Lead in your inbox. You reply and it turns into a booked call. The first three parts run by themselves every week — the only part that needs you is the last one: replying.
Three components, set up in order. More get added over time.
Realistic expectations — discipline beats volume.
One closed deal pays for years of this. The real cost isn't money — it's answering every reply, personally, within four working hours.
Around S$105–120 a month, all in.
| .com sending domain | ~S$14/yr |
| Google Workspace | ~S$9.40/mo |
| Instantly Growth | US$47/mo |
| Claude Pro | US$20/mo |
| Leads | covered centrally |
The outreach engine
Seven stops over about 21 days gets you live. After that the system sends on its own — you just answer the replies it brings in.
Your road to launch — 7 stops, ~21 days.
Buy a "lookalike" web address
Buy a cheap .com that looks like your real site — if your site is tanproperty.sg, send your cold emails from tan-property.com.
Make a proper email inbox
Set up a real, named inbox on that new address — like jasmine@tan-property.com — using Google Workspace.
@gmail.com address look like spam to filters and to people. A named inbox on your own domain looks like a real human — and humans get replies.Turn on email "ID checks" (SPF · DKIM · DMARC)
Add three small settings to your domain. Google's setup wizard gives you the exact text to paste — your Claude can walk you through it.
Get your website live
Set up your branded site — that's component ② (the Website tab). Then ops puts it online for you.
Switch on "warmup" for 14 days
Connect your inbox to Instantly and turn on warmup. It quietly sends friendly test emails back and forth in the background.
Send Farhan one secret code (API key)
Copy a single key from Instantly and send it to Farhan privately — never in a group chat.
Wait for the green light, then launch
Let warmup finish until your score reaches 90%+. Then you go live and the system starts sending.
Tick as you go — saves on this device.
One API key runs everything — you stay in control of your inbox.
You give the central system one secret key so it can drive your Instantly account for you — loading fresh leads every Monday and reading your numbers every Friday. That's how you get all the benefits of the team machine without touching a spreadsheet. The key only works on Instantly; it can never see your Gmail, and you can switch it off whenever you like.
Security: the key can send through your Instantly account — that's why it works, and why it lives only in Farhan's roster. It cannot read your Gmail. Revoke + reissue anytime.
After launch, replies are the whole job.
Once you're live, the machine does the sending. Your week becomes a simple loop: leads arrive Monday, the system emails them all week, and you only step in when someone replies. Answer fast, be human, and offer the call. That's the entire job — everything else is automatic.
Pick one, go deep.
A "pipeline" is just which type of person you email — for example HDB upgraders, or business owners. Pick one and stick with it. When all your emails speak to the same kind of person, your words get sharper and more people reply. Spreading across many types makes every message weaker. You can always switch later — just tell Farhan and next Monday's leads change to match.
| Pipeline | Target | |
|---|---|---|
| UHNWI | SG c-suite / owners / founders | Recommended |
| HDB Upgrader | SG managers | Recommended |
| 2nd Property | SG directors / VPs | Recommended |
| Fresh Grad | SG juniors | Optional |
| Overseas Investor | Foreign execs | Paused |
Singapore law + CEA — the non-negotiables.
You're a licensed agent, so your marketing has to follow the law. The short version: always let people opt out, always say who you really are, and stop emailing anyone who asks — the same day. Following these keeps you safe, keeps the whole team's email reputation healthy, and is simply the honest way to do it.
- Opt-out line in every email — never remove it
- Real identity + SG phone in every signature
- DNC honoured same day (the Act allows 10 business days — we do better)
- CEA reg + agency licence on every site page
- Lead CSVs are personal data — private, never shared
You're ready when all six are true.
- Domain aged 2+ weeks
- SPF / DKIM / DMARC green
- Warmup ≥ 90% after 14 days
- Site live, deep links working
- API key with Farhan
- 3 practice reply drafts done
Same tools, your brand
This is where your cold-email clicks land. The calculators and data tools are identical to Farhan's — that's the point. Only the look and your details change, and your own Claude does the work.
Your own lead-magnet site — the proven engine, in your colours.
What's on it: Distress Radar · Condo X-Ray · HDB Upgrade Check · Rental Yield · New Launches · the full calculator Toolkit · plus trimmed trust pages. Leads land in your inbox, never anyone else's.
"I changed one colour and answered a few questions. My Claude did the rest — it looked like my own site by lunch."
Your Claude does the work — five steps.
Get your folder
Farhan sends you the site-template folder. Save it somewhere on your computer.
Open it in Claude
In Cowork, point Claude at the folder and say "set up my site".
Answer a few design questions
Tell Claude your colour and font (or upload a look you like), and give your name, photo, CEA number, phone and Calendly link.
Hand it back to go live
Send the finished folder to Farhan/ops. We put it online (domain + hosting) for you.
Check it on your phone
Open your live site on your phone, run each tool, and tap the WhatsApp and booking buttons.
Claude asks, you answer.
You don't edit code — you just answer, like a conversation.
Behind the scenes: Claude writes only theme.css (your look) and config.js (your details). The tools never change — so nothing breaks.
Tick as you go — full detail in your folder's SETUP-CHECKLIST.
The one rule: only theme.css and config.js are yours to change. Never edit the tool pages — that's the shared method.
